Over the past year we have experienced a consistent growth and popularity of web video on the Internet. So much that businesses are now using web video as their primary source of advertising. Consumers spend a lot of time online and even more with the growth of mobile technology. Think about it, we’ve done it. When we come across a web page that has lots of text content and then we see an embedded video with a good headline on the same page, we are apt to click on the video first. If the video grabs our attention, we then proceed by reading the text content which outlines the service offerings in detail. The good news is, businesses that are investing in web video marketing are seeing results, and using cross-medium video strategies to get their messages across to consumer.
According to industry reports, consumers that view web video are 174% more likely to purchase a product than consumers that don’t view web video. This is not a coincidence. How many times have we seen a video go viral in a matter of minutes reaching thousands around the world. People these days are visual and with the added features of “sharing” a video can migrate to any source in seconds causing a ripple effect including on social media.
There are also pluses on the technical side. Web video has become the newest source for search engine optimization (SEO). The magic is to make sure to follow Google’s set of techniques for Video SEO strategy:
- Google finds your video content.
- Google successfully indexes your video content.
- Google will display your video content when specific keywords are entered as search terms.
You can read more about getting higher page ranking with Google using their techniques here.
As we know YouTube is currently the dominant host of web videos. One is sure to find video on just about any subject you want. Making a strong stride with YouTube is Facebook. As business owners the decision must be made on whether you want to directly reach a certain audience or reach the masses. Facebook native videos get a reach of 12.5% versus 9.1% for YouTub elinks.You can get more reach with Facebook-native videos than YouTube linked videos.
Aside from all of the strategies on how to improve branding visibility on the web, we know that video is far more engaging. It takes nothing to view a video through any of the media sources quickly and easily and more importantly while on the move. Making an investment on a well designed video is key to the future success of your business. Be sure to do your research on who can provide this service to your business. While there are many companies out there pitching their video services, there are only a few that can deliver the total package which includes, visual quality, content loaded for SEO, web friendly for load time and content that engages the audience.