We encounter a diverse mix of people in today’s social media platforms. That’s expected! The technologies we have at our fingertips allow us to do business with people on the other side of the world without ever having to meet them. Everything you do and say reflects on you and your brand. Be sure that your posts, comments and interactions are of a professional manner and that you aren’t creating digital dirt that could cause a prospect to ‘not’ hire you. Our clients are taught to immediately identify those we connect with as either winners or losers. Yes, that’s right.
Winners: People that are “Genuine” and share positive feedback and helpful hints. People who share valued-added resources, show an interest in others, provide support and assistance, and are about establishing and nurturing a strong network of like-minded people. These are keepers and will somehow down the road help your business with referrals and potential new business.
Losers: Facebook, for one, has become a breeding ground for narcissistic behavior and blatant broadcasting. From “look at me” posts to immature “rants and raves”. Sadly these folks hide behind their keyboards only because they lack “real” social skills. We’re not psychologists but perhaps it started in their upbringing or lack of. These people will not be supportive of your business and are only a cancer to you and in-time, themselves.
Because we are business owners and value our clients we must first ensure that we manage all of our business dealings with the highest of integrity, service and honor. Keeping our clients content will only lead to positive recommendations to their extended business network.
The ultimate choice is ours. We all have the control of who stays and who goes within our social networks. As professionals we must pull the trigger when someone we are connected to is of zero value and creates a negative impact personally and within your line of business.